Social media has completely changed the business world by necessitating high engagement level with people, not only customers and media but competitors too.
If you are still wondering how to go about engaging your customers in social media, rely on approaches like how to check Facebook shares among others, and slowly identify what your customers enjoy sharing among their circles.
Are you satisfied with the level of engagement with your customers? Do you feel like they understand the course of your business?
Here are 5 practical tips on how you can better engage your customers on social media:
1. Make Your Content More Interesting
Everyone including yourself is drawn towards interesting content.
The kind of messages you want to pass across maybe nice, but with a little more deliberate effort those messages could be the key to high engagement with your customer.
Let your audience feel needed and represented in your content through the use of conversational tones and key markers like questions that poke them to give feedback.
2. Go All Out in Your Communication Strategy
Sometimes things do not work out to our advantage because we have a reservation that is all about anxiety and fear.
Social media doesn’t have to be that serious for you, because it is just a virtual strategy to communicate with your customers.
Do not shy away from trying out different formats for the content you share with them like incorporating images, GIFs or even humor and augmented reality. Remind yourself that your audience is humans who are just looking to be informed in the most interesting ways.
3. Use Social Media Features Skilfully
Technology today is so advanced so that there are so many features at your disposal to make work easier and more fun.
With this knowledge, and the fact that your customers as a diverse ever-changing group of people, consider integrating the skillful use of social media features like AMAs (Ask me anything), Twitter Chats and Chatbots, which will push your customers to be active in engaging with you on social media.
4. Share More Than Just Your Content
People appreciate when they feel they are looked out for. Consistency in sharing your own content is good but might be sending out a message to the audience that you only care about your needs and pushing your products.
Would you rather people brush you off as selfish or can you adjust to tactfully providing more value to your customers?
A highly intrigued audience is an actively involved people, therefore, consider sharing more than just your content on social media, which is variety and value for your audience and is a good way to keep your audience interested in your posts.
5. Build a Group or Community for Your Customers
Although social media consolidates all your niche audience in one platform, categorizing them further cannot do you damage.
Instead of randomly sharing content on the internet for anyone to find, create a grouping that brings them all together, for example, a Facebook page is more specified than a general Facebook account.
This kind of specialization could also benefit you in research on how much your customers share your content with others outside of the group.
5 is such an easy number for a list itemized with tips that are a guarantee to a higher result in matters of social media. Your customers are waiting for you to take the lead and they sure will engage with you overwhelmingly, and now you have a fair shot at it.