So, how do you increase your website ranking in Google SERPs? Making your website appear on the first page of Google search results is the dream of all webmasters. The task itself is not easy. There are no shortcuts to get there. Through sheer perseverance and effort, someone can make it to the first page and stay there.
There have been a lot of talks about SEO and how to rank high in the search engine, and you probably would have tried them all. But wait, are you successful in your attempt? Not in all satisfactory terms, I am sure.
So, where do you think you lagged? No, it’s not your SEO knowledge; your understanding of the factors that result in top-notch search engine rankings.
Understanding the SEO ranking factors is probably the most crucial thing that will make your website recognized by search engines. You might be reading hundreds of posts about the same repeatedly, but now you must understand which point will directly impact your business.
The biggest question is the significant factors that can improve your website’s ranking on search engines.
Google, the giant search engine network of the world, and other search engines have shown their preferences for websites with mobile responsive design. The reason is the advancement of technologies and mobile becoming a part of everybody’s life. The search engine prefers websites with responsive designs and layouts to make life easier for the searchers.
A responsive design of a website does mean that the website should fit in all the below-mentioned four devices:
- Widescreen Desktop.
- Mobile Phone.
The rule for responsive design is as the device size decreases, the content and the layout should change their position to fit perfectly on the displayed screen. With this kind of layout, the search engine aims to give its audience a wonderful onsite experience, thus giving more value to the website with this feature.
In this article, we will discuss steps that will help you increase your website’s ranking in Google SERPs. Using these steps, you can ensure that your effort is not wasted.
Ranking well in Google search engine results pages (SERPs) is essential for most websites, especially those aiming to increase traffic and drive more business. Several key factors affect a website's ranking in search results, such as:
- Content Quality: Providing valuable and relevant information on your website is crucial for SEO. Search engines reward quality content that is informative, comprehensive, and original. It's essential to focus on creating content that addresses the needs and interests of your target audience.
- Keyword Research: Keywords are the words and phrases people use to search for information online. Choosing the right keywords and ensuring they're used throughout your website can help improve your SEO. You can use tools like Google AdWords Keyword Planner to find relevant keywords and optimize your content around those keywords.
- Backlinks: Backlinks are links from other websites that point to your website. A high number of backlinks to your site can help improve its visibility and ranking in search results. It's essential to build high-quality, relevant backlinks from reputable sources.
- Mobile Friendliness: As more and more people use mobile devices to search the web, your website needs to be mobile-friendly. Google rewards websites that are easy to navigate on various devices, including smartphones and tablets.
- Website Speed: The speed of your website can also affect your ranking in search results. Slow loading times can lead to high bounce rates and a poor user experience, negatively impacting your SEO. Optimizing your website for speed is crucial to reducing the size of images, using a content delivery network (CDN), and minimizing script size.
- On-Page SEO: On-page SEO refers to optimizing individual web pages to improve their ranking in search results. This includes ensuring that titles, headings, and meta descriptions are well-written and relevant to the content. Using keywords strategically and having them in these elements is also essential.
Focusing on these factors can improve your website's SEO and increase its visibility in search results. So let's discuss all these factors in detail below for a better understanding of important factors for website rankings in Google searches.
Ultimate Guide on How to Increase Your Website’s Ranking in Google SERPs in Easy Ways:
Without a good search ranking, you won’t get organic traffic, meaning you won’t get high traffic, conversions, visibility, or authority. Top-ranking websites get all the traffic from search engines, generating more leads and sales. Search engines are the first point of contact when people are looking for something, and this way, you will miss out on business when your website doesn’t appear on the top spots when potential buyers are looking for your goods or services.
The best place to hide something in the SEO world is on the second page of search results because people hardly look there when using search engines. When your website doesn’t appear on the first page of SERPs for your main keywords, then your website will get very little visibility, and as such, very few people will get to experience the fantastic products you offer.
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Websites that occupy the top spots on searches for specific keywords are also considered content authorities in that industry, which is another reason to ensure your site ranks well. Google aims to provide its users with valuable information on different topics. It calls for website owners to work with search engine optimization specialists to create valuable content worthy of the top spots on SERPs.
Now, consider some things you need to do to boost your ranking on SERPs.
1. Have a Good User Interface
User interfaces are essential for SEO. Google, in particular, tracks how visitors interact with a website. A good user interface will help visitors use and navigate your website without issues.
On the contrary, a poorly designed interface frustrates and annoys them. That will naturally end up with them leaving your site. When visitors leave the site without making proper interactions, that is called a “bounce.” A high bounce rate is terrible for SEO and SERP rank.
The opposite of ‘bounce’ is ‘conversion.’ A conversion happens when a visitor makes meaningful interactions with the site. A high bounce rate will make your website ranking fall in Google SERPs.
2. Optimize for Local Search
According to HubSpot, 97% of people learn more about a local company online than anywhere else. As more people use their smartphones to search for businesses “near me,” it’s imperative that you optimize your site for local search.
Claim your Google Business Profile listing – A Google Business Profile will help to improve your local ranking, which gives you a better chance of appearing when someone searches for businesses near their location. The first step to optimizing a Google Business Profile is to claim and verify your business. Google requires business owners to verify their business which you can generally do by mail, email, phone, or Search Console.
Solicit online reviews – Online reviews are foundational for ranking well in Google Search. According to Moz, reviews are thought to make up 10% of how Google ranks search results. Regardless of marketing, people will always trust what is said about you more than what is said by you. 88% of consumers trust online reviews as much as personal recommendations. Online reviews are modern-day referrals.
Add your business to local listing directories – Listing your business on online local directories relevant to your company’s industry will ensure that your business is visible in as many searches as possible. Also, having listings on various sites will confirm to Google that your profile is correct and authoritative and will help Google to confidently show your profiles more often for keyword searches related to your products and services.
3. Reduce Loading Times
Loading times are crucial to the ‘user experience.’ When a visitor lands on a website that takes considerable time, like several tens of seconds, the visitor will leave before loading.
It is, as we mentioned earlier, called a bounce. A high bounce rate is bad for SEO, while a minimal bounce rate will increase your ranking.
Google understands that a low bounce rate and high conversions mean that the website is of good quality and has what visitors search for. It will be a terrible shame if a website with good content gets overlooked because it takes longer to load.
You can use tools to measure your site's loading times, and most of these tools can identify improvements that will reduce the loading time.
4. Optimize for Mobile
In 2025, over half of the internet traffic is due to mobile phones rather than laptops and computers.
Optimizing your website for mobile phones will make it more accessible to the public. Google also ranks websites on whether they are mobile-friendly or not.
Google started “mobile-first indexing” in 2020. it means that Google checks all websites as if running on a mobile device. Your rank will be affected if your site is not responsive enough or hard to navigate on a mobile device.
5. Publish Relevant, Authoritative Content
Quality, authoritative content is the number one driver of your search engine rankings, and there is no substitute for great content. It is especially true when doing SEO marketing.
Quality content created specifically for your intended user increases site traffic, which improves your site's authority and relevance. Fine-tune your web writing skills and present yourself as an authority on the topic you are writing about.
6. Establish Social Media Presence
Although there is still an argument about whether social media signals are a ranking factor, it is undeniable that social media presence indirectly affects your rankings. Social shares lead to more traffic; the higher your site's traffic, the higher the chance you gain natural and quality backlinks.
Your page's number of social shares can signal quality, mainly because the search engine focuses on providing value to the audience. Not to mention that your social accounts will appear in SERPs if you have an excellent social media presence.
To improve your social media engagement, you can start by adding social sharing buttons on your web pages, using a call to action line in the content, and asking influencers to share your content.
Offering free materials such as ebooks in exchange for social shares is also a terrific way to build your social media authority.
7. Find and Remove Broken Links
The linking structure of a website is vital for SEO. When ranking, Google considers the internal linking and the number of inbound links a website has.
Site crawlers use internal links to index your website. If you have broken links in your link structure, it could prevent the crawlers from altogether indexing your site.
That is not a good signal to Google; they will rank your site lower. To improve your rank, you need to have immaculate internal linking. None of your links should be broken, and the link structure should be well-designed.
A confusing link structure that sometimes leads to ‘404’ pages will confuse and repel visitors. That will increase the bounce rate, which is detrimental to SEO.
8. Optimize Your On-Page SEO
Optimizing your on-page SEO will be the most significant help to your site overall. If you’re using WordPress, use the plugin Yoast or RankMath, which makes on-page SEO a breeze. You’ll want to ensure you have a focus keyword and use the keyword throughout your page.
In addition, you’ll want to make sure your page URL, slug, meta description, and page title all use the same keyword consistently. Be careful not to over-optimize; that could be considered keyword stuffing and detrimental.
You’ll also want to ensure that your page is written well no spelling or grammar issues, as well as structured accurately – that is, proper HTML markup and use of alt tags on images, use of h1, h2, h3, etc., for headlines, no black hat SEO tactics, etc. it may require a bit more insight than just proofreading your text, but it’s well worth the effort.
9. Create High-Quality Backlinks
A major factor that Google considers during SERPs ranking is the number and quality of backlinks.
Backlinks are outbound links from other sites to your own. Backlinks from high-authority sites can help your site’s rank to skyrocket.
An important thing to note here is that the quality of backlinks has a higher priority than their number. It is to prevent a black hat SEO technique in which spam sites that serve no purpose other than to provide backlinks are used to give a lot of links to a legitimate site.
Google can catch this method to get backlinks, and it will punish the offending site by lowering its rank.
Some ethical ways to get backlinks are guest posting, outreach emails, collaborations with other bloggers, and acknowledgment links.
10. Optimize the Content Well
The content you write and host on your website is crucial for your ranking in the SERPs. Your content adds relevance to your site and the keywords it ranks for.
When the keywords you rank for and the content you provide are not well-matched, it can cause visitors to turn away.
It causes the bounce rate to increase. On top of that, it gives Google the message that your website is irrelevant for its ranking keywords. When Google realizes that, it automatically reduces the site’s ranking in its SERPs.
If the content you provide is relevant to the keywords but is not well researched, or it has a poor writing style with lots of repetition, that can cause visitors to go away.
You can avoid this bounce using content optimization tools like Yoast Content Analyzer. These tools can do many things, such as provide feedback on your content’s reading difficulty and the format of your blog posts, like the number of headings, keyword density, and the number of links it has.
Using these tools to your advantage can make your content attractive and informative.
11. Utilize Relevant and Proper Keywords
Your keyword research must be on point to rank high in the Google SERPs.
You should know what keywords your website ranks for and then optimize your content for those keywords. You can conduct keyword research through SEO tools such as Moz and Ahrefs.
Using both “informational” and “transactional” keywords would be best. An example of an informational keyword would be “how to install Windows,” but an example of a transactional keyword would be “buy Windows online.”
Transactional keywords are those that people use when searching for something to buy. It would help if you ranked for them because that’s how you drive revenue. Google will consider your usage of proper transactional keywords when ranking your site.
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12. Ensure Content is Duplication Free
Your content is a massive part of your SEO. All the keywords you rank for are present in your content to indicate to Google that your content is relevant to that search.
However, that content needs to be free of duplication. Google should find no plagiarism in it. It is because Google can detect if your content is plagiarized. A website that has duplicated content is penalized severely.
There are two possible punishments:
- 1: The website rank is lowered.
- 2: The website is removed from Google’s index.
Both of these punishments are damaging to your site. There are various ways to detect any plagiarism found in your content.
Primarily we use a plagiarism checker to detect plagiarism. Online plagiarism checkers can reliably detect any duplication present in your work.
Once you have spotted all instances of duplication, you can edit or adequately cite them. This way, your content will be plagiarism-free, and your site won’t be de-ranked.
13. Match the Search Intent of Visitors
You have done keyword research and started ranking for those words, but sometimes your content can be mismatched with the user’s search intent.
Search intent is also called audience intent and user intent. Let’s take a deeper look into what matching the intent means.
Sometimes you may be ranked relatively high for a keyword due to some great content you have posted about it. However, you may notice that your traffic due to that keyword has dwindled since the initial post.
That is because your site's content is not what the users want. It will reflect poorly on your site, and Google will lower your rank for that keyword.
To rectify this, you need to determine the keyword's search intent. That is an easy task to do;
- First, do a Google search for that keyword and look at the top results. The content of those results is what the people are searching for.
- You can then edit your posts or make new ones that help you match the search intent for that keyword.
Additionally, long-tailed keywords are beneficial in finding the search intent due to their incredible specificity.
FAQs About How to Increase Your Website Ranking in Google SERPs:
What is a good SERP ranking?
For potential clients, a good SERP signifies a favorable image. It is essential because the internet is quite a competitive field for all incoming marketers. A higher ranking translates to success. There are numerous advantages to having a high SERP ranking.
How to improve ranking on Google SERP to increase traffic?
Focusing on boosting your SERP is one of the finest strategies to achieve this goal. People frequently turn to Google when looking for information on a new product. As a result, if your site ranks higher on the list, you will receive more traffic and potential customers.
What is the average time it takes for Google to rank your content?
It could take up to six months for your content to appear in search results.
Is it possible to rank on Google’s first page for free?
It is feasible to rank high on Google without paying if you optimize your website for organic traffic and do some free content marketing.
Conclusion on How to Increase Your Website Ranking in Google SERPs:
Ranking one on Google SERP is a great goal for any website, and with this article, we have looked at the simple and best steps to increase your website’s ranking in Google SERPs. These steps are not too advanced for a webmaster. Beginners and experts may use these steps to boost their rankings in Google SERPs. These tips can also help with other search engines as well.
If you don’t want to wait for your SEO strategy to pay off, or you’ve tried everything and can’t seem to get to the top of the Google SERP for your target keywords, let us know here. We’d love to help you put together an advertising strategy that will help you get the results you need.
Aside from that, the strategies outlined above are the key to ranking well on the Google SERP. There’s no exact science to ranking 1, but there are ways to improve your ranking and get the desired results.
What do you think? Have you ever tried to improve your Google ranking? If so, which strategies did you find most effective? Share your thoughts and questions in the comments below.
