How to use SMTP Server for Email Marketing – Easy 5 Ways

Before we start writing on how to use the SMTP server for email marketing, let's understand how the SMTP server works.

The SMTP server receives an email from the sender, after which it directs it to the receiver’s server. This additional helps the receiver in getting the e-mail. A free SMTP server limits the variety of individuals you possibly can attain in a single time. Nevertheless, with a correct & skilled SMTP server, you can attain out to the mass.

How to use an SMTP server for email marketing.?

Overview: What is an SMTP service?

SMTP is a computer’s unique procedure for sending messages between two servers. The typical email system uses an SMTP server already installed on the hard disk to deliver large quantities of mail across the internet.

Messages are sent and then retrieved by another entity using IMAP (Internet Message Access Protocol) or POP (Post Office Protocol).

When setting up a new email application, you must provide both the IMAP or POP server and the SMTP server because SMTP is typically used to deliver data from an email client to an email server.

Use an Email Provider that does not have a lag time. Imagine your client making a payment and not receiving a confirmation mail ! It will scorn your brand image and dilute the trust in the brand.

How to use SMTP Server for Email Marketing

However, this technology is limited in its message queueing capabilities on the receiving end. It’s generally paired with another SMTP server, allowing users to save messages in a mailbox for later download.

People and businesses typically use a simple SMTP for sending messages and either a POP or IMAP for receiving them.

At this time, SMTP email service providers are the most prevalent, but there’s been a recent uptick towards cloud-based protocols (HTTP APIs). HTTP email APIs can help make communications faster by requiring fewer authentication commands. However, using SMTP still offers many advantages.

About SMTP Servers

In a nutshell, an SMTP server is a program that receives and sends emails. When sending an email, your email client communicates with an SMTP server, which connects to a remote SMTP server to finish the delivery.

How to use SMTP Server for Email Marketing
SMTP Servers – How to use SMTP Server for Email Marketing

It's critical to have a robust, high-reliability SMTP server when sending vast amounts of email. In today's rapidly-changing email environment, this server excels at fast delivery and incorporates key deliverability capabilities.

How can I use SMTP?

There can be an extensive range of needs with varying market segments and business sizes. However, we can group them into macro-areas without forgetting that MailUp offers support and tools to develop integration through API credentials, batch FTPs, and web services. SMTP+ can be connected to:

  • E-commerce services
    Send transactional emails relating to the whole buying process quickly and with high deliverability.
  • For your inbox
    To optimize the performance of your inbox or business email inbox.
  • WordPress or Joomla website
    To send emails without affecting the mail server where your blog or website is hosted, keeping reputations separate.
  • Applications
    To configure SMTP and send messages using the MailUp infrastructure without further API and integrations.

What are Protocols?

How to use SMTP Server for Email Marketing
Protocols – How to use SMTP Server for Email Marketing
  • All we know is that all the online activities are made possible with the help of protocols.
  • Protocols are simply a set of rules and regulations with the help of those we can communicate or transmit any data over the network.
  • It means all the people who want to access the network service will have to follow the protocols. 
  • The protocols are vital to your networking activity, and, fortunately for you, you don't need to manage, install or even think about them. 
  • They're built into the networking software on your computers. 
  • That's the case with a term that affects every email you've ever sent out in your entire life—Simple Mail Transfer Protocol or SMTP. 
  • Without it, your emails would go nowhere.

What is SMTP stand for?

How to use SMTP Server for Email Marketing
SMTP – How to use SMTP Server for Email Marketing
  • SMTP stands for Simple Mail Transfer Protocol.
  • SMTP is a set of communication guidelines that allow the software to transmit electronic mail over the internet is called Simple Mail Transfer Protocol.
  • It is a program used to send messages to other computer users based on e-mail addresses.
  • It provides a mail exchange between users on the same or different computers.
  • It can send a single message to one or more recipients.
  • Sending messages can include text, voice, video, or graphics.
  • It can also send messages on networks outside the internet.
  • The primary purpose of SMTP is to set up communication rules between servers. 
  • The servers have a way of identifying themselves and announcing what kind of communication they are trying to perform. 
Note: They also have a way of handling the errors such as incorrect email addresses. For example, if the recipient's address is wrong, the receiving server replies with an error message.

What are the benefits of an SMTP Server for your Business?

Utilizing a quality SMTP Server offers you some good benefits.

The advantages include:

  • Easy to set up as well as configure
  • It is possible to efficiently deliver enormous amounts of email messages to your customers without issues at an affordable pricing stage.
  • Deliver your transactional email at super speeds
  • Effectively deliver your current emails for your subscribers’ mailbox.
  • Easy Stats Tracking: monitor bounces and also opens.
  • Automated re-send in case your email does not get shipped. The SMTP will keep upon trying.

How to Use SMTP Server For Email Marketing

The best thing about these servers is that they deliver each email to the correct inboxes of the people who get it. In simple terms, a professional SMTP server is a server that sends a lot of emails to many people simultaneously. If you want your online business to grow, you need to know how to use the SMTP server for email marketing. To help you with that, we've carefully cut out the essential information in this article.

Steps to configure an SMTP Server 

How to use SMTP server for email marketing

it can be vital to configure the proper SMTP server to arrange a mail shopper. It may assist in caring for the primary supply system. Happily, it is vitally straightforward to configure the SMTP servers. All you need to do is begin by opening your email software program. Then enter the proper parameters of SMTP within the settings home windows.

Since standard SMTP service doesn't assure the supply of all of your messages, due to this fact, this can be very vital so that you can go together with an expert SMTP service. After getting narrowed down the service, merely observe these steps to finish the method of SMTP configuration –

Excellent SMTP services will also give you some extra equipment to check the stats of your respective email advertising campaign typically, often handle the bounces as well as the unsubscribes, and so forth.

How to use SMTP server for email marketing

How to use SMTP server for email marketing

  • Select the voice “Account Settings” within the mail shopper, usually discovered within the “Instruments” menu.
  • From there, choose the “Outgoing server (SMTP)” voice.
  • After that, click on the “Add” button to set the brand-new SMTP. It might be confirmed with a pop-up.
  • Lastly, don’t neglect to fill the following voices –
  • Description.
  • Server Identify.
  • Port.
  • Connection safety.
  • Authentication methodology
  • Consumer Identify

Best SMTP Service Providers with High Email Deliverability

Many SMTP service providers allow you to send mass emails, WordPress emails, transactional emails, and more.

However, each of them is different in terms of features, pricing, ease of use, number of emails allowed on the free plan, and most importantly, their track record on deliverability.

Following are the best SMTP service providers that offer higher deliverability and the best set of features.

Advantages of selecting an expert SMTP Server

In terms of gaining from email advertising, it's mandatory to decide on an expert SMTP server. As steered by our consultants, try among the following advantages –

1. The most influential supply fee is assured in your emails when you've got a devoted outgoing mail server. As a matter of reality, to make sure that each despatched message is delivered, you have to depend on an expert SMTP server.

2.  Additional, it's a devoted SMTP server that helps you send unlimited emails. You can almost certainly not achieve something if you're using a standard outgoing mail server, such as Gmail or Hotmail.

3. Outgoing mail servers linked to free email providers are unlikely to meet most bulk mailing requirements. There's no denying that many of your sent emails will be rejected or misinterpreted as spam. However, if you use an outgoing mail server specifically designed for email marketing, none of your emails will be rejected.

4. With an expert SMTP service additionally, you will get several additional instruments that can verify email marketing campaign stats. Furthermore, you can deal with the bounces together with the unsubscribes.

FAQs About How to use SMTP Server for Email Marketing

How to set up a free SMTP server?

There's no one way to set up your SMTP—a different way to get a service from another company. Please go to your SMTP service provider for the most up-to-date information.

How to configure Gmail SMTP?

Make sure you have a Gmail account with 2-step authentication. Generate an App Password used for SMTP integration and choose other custom names. Choose whether you want SSL or TLS, and then decide your port.

How to get free SMTP?

Many platforms like Pepipost, Sendinblue, Gmail provide a free SMTP server for sending bulk emails. Check their websites, sign up, integrate, and start using them for free bulk mails.

Who is the best and cheap SMTP Server provider?

We recommend using SendinBlue for all your bulk email and SMS needs. They provide Customization, automation, and segmentation of your emails very effectively and efficiently. Also, they have an excellent dashboard and CRM for tracking all your clientele. 

Conclusion: How to use SMTP Server for Email Marketing

Email Marketing is the best way to promote your products and services. It still is the best-known strategy to reach your consumers on a budget. Keep revising your email marketing strategy from time to time, and it will reward you with excellent results. By implementing changes into your email marketing campaigns, customers will become more responsive and continue to help your business growth story.

Unlike a basic SMTP server, professional ones have always assisted businesses in reaching the masses. Email marketing is an essential part of every marketing strategy, regardless of the product or service you're promoting. Contact us if you'd like to get your hands on a professional SMTP server and boost your internet business.

Isabelle Merlin
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