6 Best Google Analytics Plugins for WordPress 2023

Are you looking for the best google analytics plugins for WordPress? If yes, then you are in the perfect place. This article has hand-sorted some of the best Google Analytics plugins for your WordPress website.

Knowing your visitor and their behavior is very important for any website owner. To improve your website and get more visitors, you need to learn more about your visitors. To grow your visitor’s engagement, you need to know some of the basic answers to your questions like:

  • From where are your visitors coming?
  • Which page are they landing on?
  • What is the average time they spend on your website?
  • How much visitors or traffic does your website get?
  • Which marketing campaigns are driving the most traffic and acquiring more conversions?
  • Which pages are not performing well compared to other pages?
  • What are people most searching for on your website?

These questions may seem simple, but once you get in-depth information and solve these questions, you will be able to know your visitors better. You can give your customers precisely what they want and increase their engagement with your website.

But this is not something you can keep track of or measure just by your assumption. You will require a proper tool to give accurate data on your website's performance.

Google Analytics Sessions Report
Google Analytics Sessions Report

This type of tool will not only solve the questions mentioned above. Still, it will also help you by providing some advanced analytic data which you can use to gain more customers if you are running an eCommerce store or a blog used for affiliate marketing. To get this data, you need to set up a Google Analytics account and link your website to that Google Account.

Whether you have an eCommerce website, a blog, or even just a simple informational website, you should always use and get the benefits of Google Analytics. It comes free, so you don’t need to pay any penny to use Google Analytics.

If you are using WordPress for your website, you can integrate Google Analytics with your website and can get all of the insights of your website without even leaving your WordPress Dashboard. Several WordPress plugins can help you to achieve this goal.

What is Google Analytics?

Google Analytics is a free platform for your analytics solution; it can be easily installed on your website and provide detailed information about your visitors and their behavior flow. You can easily add the Google Analytics code to your website with the help of a plugin.

Google Analytics provides valuable information like the number of visitors coming to your website and their attributes such as age, gender, interests, etc. It comes with an advanced reports system which you can use to track your affiliate links or any click on your call to action button.

You can also check the performance of your A/B testing, track user engagement, age, or gender of your visitors, get real-time traffic insights, and much more. These data are beneficial to figure out who your core audiences are, what they are interested in, what time they mostly prefer to visit your website, and so on.

Google Analytics Traffic Report Details
Google Analytics Traffic Report Details

Google Analytics aggregates your data primarily in four levels – User level (related to actions by each user), Session level (each visit), Pageview level (each page visit), and Event level (affiliate links or any button clicks, video views, any downloads, etc.).

It is why almost every website over the internet prefers to use Google Analytics. And if you are still not using it, you should start using it right after you are done with this article.

Why We Need Google Analytics WordPress Plugins in 2023

As an advanced Google Analytics user, you can get detailed insights on your website visitors just by going to the Google Analytics dashboard and segregating all the data according to your needs. But just by using some of the best google analytics WordPress plugins, you can get the automatically segregated data without leaving your WordPress dashboard.

So, let’s see some of the common reasons for using Google Analytics WordPress Plugins:

  • It gives you an overview of the demographics of your visitors (Country, City, etc.)
  • It lets you know the origin of your referral traffic.
  • You can see which pages and posts on your website are getting the most visits or pageviews.
  • You can create and track your conversion goals to help analyze and improve your content marketing.
  • You can segregate your audience to create target-based campaigns.
  • It helps track your campaigns' effectiveness and find out your keywords ranking.

How to Use Google Analytics in WordPress in 2023?

Google Analytics is a great place to get all your website data in a single platform, but to view your analytics report; you need to leave your website and go to the Google Analytics dashboard to get all your website data.

Google Analytics Data from Woocommerce Integration
Google Analytics Data from Woocommerce Integration

If your website is built with WordPress, you can use a WordPress plugin to get your Google Analytics installed on your website just by entering the tracking code snippets. These plugins will break down all your audience insight on your WordPress dashboard or the plugin’s admin panel, so you don’t need to leave your website to see your website data.

So, to do this, first, you will need a Google Analytics account along with its tracking code.

Please note that only GA4 properties have a “G-” ID.

  1. Sign in to your Google Analytics account.
  2. Click Admin.
  3. At the top of the Property column, select your property.
  4. In the Property column, click Data Streams.
  5. Click the data stream for which you need the ID.
  6. Your “G-” ID appears in the top right.
<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXX"></script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'G-XXXXXXXXX');

And lastly, you have to paste the code mentioned above in-between the head section of your website. It is a manual process that requires a little bit of coding knowledge. If you are not comfortable with this process, you can easily use some of the best Google Analytics WordPress plugins to implement Google Analytics with your WordPress website.

Best Google Analytics WordPress Plugins of 2023

To clarify, you don’t require any of these plugins to use Google Analytics on your WordPress website.

These Google Analytics WordPress plugins will help you simplify the process, generate visitor insight reports directly on your WordPress dashboard, and provide advanced options like tracking affiliate links, outbound links, search keywords, SERP growth, etc.

So now, if you are ready with your Google Analytics account and want to implement it in your WordPress website successfully, then let’s see some of the best Google Analytics WordPress plugins that can make your work lots easier:

Google Analytics by MonsterInsights

Google Analytics by MonsterInsights - Best Google Analytics Plugins for WordPress
Google Analytics by MonsterInsights – Best Google Analytics Plugins for WordPress

With more than 2+ million active installations, MonsterInsights is one of the most popular and, of course, one of the best Google Analytics WordPress plugins in the repository. It provides an in-built Google Analytics Dashboard for your WordPress website that can show you actionable analytics reports inside your WordPress dashboard.

MonsterInsights lets you connect your WordPress website with your Google Analytics account in a straightforward way. It also allows you to enable all advanced Google Analytics tracking features with just a few clicks so that you can start making data-driven decisions to grow your business right from your WordPress dashboard.

With this Google Analytics WordPress plugin, you can use the Google Analytics Enhanced eCommerce tracking. You can also track your affiliate links, conversion rate, transactions, and average order value and add outbound-link tracking. It also includes file download tracking, call-to-action button tracking, hashmark tracking, telephone link tracking, and many more with a few clicks of your mouse.

Features of MonsterInsights:

  • Quick and Easy Setup – You can easily set up Google Analytics for WordPress with just a few clicks (no coding needed).
  • Real-Time Stats – See real-time stats inside your Google Analytics dashboard.
  • Universal Tracking – Get better insights with Google Analytics’ universal tracking.
  • Google Analytics Dashboard – See the stats that matter from right inside your WordPress dashboard with a custom Publisher Report, E-commerce report, and Search Console report.
  • E-commerce Tracking – Add Google Analytics E-commerce tracking to WordPress.
  • WooCommerce Google Analytics – Add Enhanced E-commerce Tracking to your WooCommerce store.
  • Easy Digital Downloads Google Analytics – Add Enhanced E-commerce Tracking to your EDD store.
  • Ads Tracking – Track your Google Adsense ads with Google Analytics.
  • Affiliate Link Tracking – Track your affiliate links and get stats that matter.
  • File Download Tracking – Enable file download stats with just a click.
  • Custom Link Tracking – Track your outbound link clicks with Google Analytics.
  • Events Tracking – Track custom button and banner clicks with Google Analytics.
  • Custom Dimensions Tracking – Enable Google Analytics custom dimensions tracking for WordPress.
  • Author Tracking – See author stats and discover the most popular author on your site.
  • Popular Post Tracking – See which blog post and section are the most popular.
  • Custom Post Type Tracking – Track the performance of your custom post types.
  • Referral Tracking – See how visitors find your website to focus your marketing efforts better.
  • Performance Tracking – Control the performance rate and sample rate for your Google Analytics report.
  • Enhanced Link Attribution – Get better analytics with enhanced link attribution.
  • Google Analytics for AMP – Add proper Google Analytics tracking for Google AMP.
  • Google Analytics for Facebook Instant Articles – Add proper Google Analytics tracking for Facebook Analytics.
  • Google Analytics GDPR Compliance – EU compliance addon helps you improve Google Analytics GDPR compliance by adding anonymized IP, cookie consent for Google Analytics, opt-out tracking, and more.
  • Form Conversion Tracking – Track conversions for your WordPress forms. It works with all popular plugins, including WPForms, Contact Form 7, Gravity Forms, Formidable Forms, and more.
  • Google Optimize Tracking – Enable Google Analytics support for Google Optimize A/B Testing.
  • Google Analytics Tools – Helpful tools for Google Analytics, such as UTM link tracking builder.

GA Google Analytic

GA Google Analytic - Best Google Analytics Plugins for WordPress
GA Google Analytic – Best Google Analytics Plugins for WordPress

GA Google Analytics is a lightweight and GDPR-compliant Google Analytics WordPress plugin that is very simple and easy to use. With a few clicks of your mouse, you can enable the Google Analytics tracking code on all the pages of your WordPress website. It is available in both free and premium versions.

To make it clear that this plugin will not display your website stats inside your WordPress admin panel. But it will help you to customize the tracking code if you want. It can also disable the tracking of admin-level users so that you can get the correct data for your visitors.


With the free version, you can use the display advertising property to set up remarketing ads or the enhanced link attribution that can track your links whenever a user clicks. On the other hand, with the premium version, you can get more advanced options like excluding all logged-in users, disabling tracking for specific posts, post types, user roles, and many more.

Features of GA Google Analytics:

User Data: This plugin does not collect any user data. Even so, the tracking code added by this plugin is used by Google to collect all sorts of user data. You can learn more about Google Privacy here.

Cookies: This plugin uses simple cookies for the visitor Opt-Out Box to remember user preference for opt-in or out of Google Analytics.

Services: This plugin does not connect to any third-party locations or services but enables Google to collect all sorts of data.

  • Blazing fast performance and drop-dead simple and easy to use.
  • Regularly updated and “future-proof” includes tracking code in header or footer.
  • It allows you to add your custom markup with a sleek plugin Settings page with toggling panels.
  • Option to disable tracking of admin-level users and visitor Opt-Out Box (frontend UI).
  • Configure multiple tracking codes with a live preview of all tracking codes.
  • You can disable tracking of all logged-in users and any Post IDs, User Roles, and Post Types.

Buy Premium Version

Download Free Version

Google Analytics Dashboard for WordPress by ExactMetrics

Google Analytics Dashboard by ExactMetrics - Best Google Analytics Plugins for WordPress
Google Analytics Dashboard by ExactMetrics – Best Google Analytics Plugins for WordPress

With more than 1 million active installations, Google Analytics Dashboard for WordPress by ExactMetrics is another popular Google Analytics WordPress plugin in the repository. With this Google Analytics plugin, you go beyond the simple analytics report. With just a few clicks, you can add advanced event tracking to get all your user behavior inside the WordPress website.

If you have an eCommerce store, this Google Analytics plugin can help you see all your essential online store metrics in one place. It will include total revenue, conversion rate, average order value, top products, conversion sources, and more. It will also let you know how your website ranks in Google SERP so that you can optimize your SEO to grow your traffic.

Features of Google Analytics Dashboard for WordPress by ExactMetrics:

  • Accurate Tracking – Properly setup all-powerful Google Analytics features with just a few clicks
  • Easy Google Analytics Dashboard – See your Google Analytics reports right inside your WordPress dashboard with actionable insights.
  • Real-time Stats – See who is viewing your website, what they’re doing, where they’re coming from, how they found it, and more.
  • E-commerce Tracking – Setup Google Analytics Enhanced eCommerce tracking for WooCommerce, Easy Digital Downloads, and MemberPress.
  • GDPR / CCPA Compliant – Automatically make Google Analytics compliant with GDPR, CCPA, and other privacy regulations.
  • Affiliate Link Tracking – Automatically track clicks on your affiliate links with our enhanced link attribution.
  • Ad Tracking – Automatically track clicks on Google AdSense banner ads inside Google Analytics.
  • File Download Tracking – Track every file download with just one click.
  • Outbound link tracking – Track your outbound link clicks inside Google Analytics.
  • Custom Dimensions Tracking – Enable Google Analytics custom dimensions tracking for WordPress events.
  • Author Tracking – See author stats and discover the most popular author on your website.
  • Google Analytics for AMP – Add proper Google Analytics tracking for Google AMP.
  • Form Conversion Tracking – Track conversions for your WordPress forms. Works with all popular plugins, including WPForms, Contact Form 7, Gravity Forms, Formidable Forms, and default WordPress comment forms.
  • Performance Addon – Adjust Google Analytics speed & sample rate, along with other advanced performance features.
  • Google Optimize Addon – Enable A/B Testing with Google Optimize and connect it with Google Analytics.
  • Custom Events Tracking – Track custom buttons, menu links, and banner clicks with Google Analytics.
  • Referral Tracking – See your top traffic referrals to unlock new opportunities.
  • Page-level insights – Get detailed insights for each post, page, and product so you can see your site's most popular areas and sections.
  • Popular post tracking – See which pages, posts, and products are the most popular with Google Analytics.
  • Scroll Depth Tracking – See how far users scroll on your website with automatic scroll tracking in Google Analytics.

ExactMetrics requires WordPress 4.9 and a modern web browser to view the admin. It does not support IE10 or below for viewing the ExactMetrics admin area. Visitors using your site will be tracked by Google regardless of their browser.

ExactMetrics also works perfectly with WordPress MultiSite, both network activated and activated on individual sites. The automatic updates also work for MultiSite as well. ExactMetrics is only compatible with the WordPress.com platform if you use the Business plan (which allows WordPress.com users to install plugins). ExactMetrics is compatible with all standard WordPress installs.

Analytify – Google Analytics Dashboard For WordPress

Analytify – Google Analytics Dashboard - Best Google Analytics Plugins for WordPress
Analytify – Google Analytics Dashboard – Best Google Analytics Plugins for WordPress

Google Analytics Dashboard Plugin for WordPress by Analytify is one of the best Google Analytics WordPress plugins that can represent the statistics from your Google Analytics beautifully in your WordPress dashboard. You must install this plugin and authenticate it to automatically add the code to your WordPress website.

With Analytify, you can get page-level analytics for every page and post. It also provides a detailed stat for your custom post, tracks sales, transactions, revenues, campaigns using UTM parameters, and many more. This plugin can send automated Google Analytics reports to you or your clients in a beautiful HTML email format.

Features of Google Analytics Dashboard for WordPress by Analytify:

  • Super easy installation. 1-Click authentication process and It adds Google Analytics tracking code to your website. No need to copy any code manually.
  • Enhanced eCommerce Google analytics Tracking Add-ons for WooCommerce & Easy Digital Downloads are available (Premium)
  • Google Analytics Stats (General) under the single posts or pages as a block in wp-admin
  • It will include social media statistics and a list of top referrers' browsers.
  • You can see what’s happening when users come to your site (Bounce rate of top pages) with real-time statistics of your site on the dashboard.
  • It can be easily customizable with CSS; you can give it any shape you want and extend it to any level. The usage of APIs is straightforward to work with.
  • With the new dashboard dropdown menu, you can now remember your last selection of period.

Geographical Data – The geographic data in the analytics report presents a beautiful visualization with a list of every country and city, bringing traffic to your website. The low to large scale on the map makes it easy to identify the top traffic countries. You can quickly identify those countries by hovering the mouse over the map.

Helps with Search Engine Optimization – Analytify lets you see traffic data for individual blog posts and pages. It will keep you aware of your top-performing content and allows you to take actionable steps.

Automated Email Reports – If you are an agency or a business owner with multiple websites, this plugin's automated email reporting will be convenient for you. You can send individual post stats directly to your client by clicking “Send Email” within the dashboard.

Frontend Tracking Reports ShortCodes – If you want to show your stats to your user on the front end of your website or any post, you can easily do that. As Analytify provides this fantastic option by using shortcodes, you can integrate tracking on your post or page for your users of visitors by adding shortcodes.

Buy Premium Version

Download Free Version

CAOS | Host Google Analytics Locally

CAOS is not your simple Google Analytics connection plugin. The primary purpose of this awesome plugin is to help you optimize the work of Google Analytics by hosting it locally on your WordPress installation.

CAOS (Complete Analytics Optimization Suite) for Google Analytics allows you to host analytics.js/gtag.js locally and keep it updated using WordPress’s built-in Cron schedule.

Doing so, you’ll help leverage browser caching to get a better score on Google Pagespeed Insights, Pingdom, or GTMetrix. This plugin can help you eliminate performance issues that Google Analytics can bring to your website due to the number of external requests it creates.

Just install the plugin, enter your Tracking ID, and the plugin adds the necessary Tracking Code for Google Analytics to the header (or footer) of your theme. It will download and save the analytics.js/gtag.js-file to your website’s server and update it automatically using a scheduled script in wp_cron(). If you’d like to use the locally hosted file with another plugin, check Compatibility Mode under Advanced Settings. Either way, CAOS is a set-and-forget plugin.

Features of CAOS Plugin Host Google Analytics Locally:

  • It hosts analytics.js or gtag.js locally, and downloaded files are renamed to random strings to avoid ad blockers.
  • Compatibility mode allows you to use the locally hosted file with all Google Analytics plugins, e.g.
    • MonsterInsights (Pro)
    • ExactMetrics
    • Site Kit by Google
    • WooCommerce Google Analytics Integration
    • WooCommerce Google Analytics Pro
  • Compatible with all Cookie Notice plugins with Minimal Analytics support.
  • Preconnect to google-analytics.com to reduce latency and speed up requests.
  • Send an event to your Google Analytics dashboard when a visitor views your pages using an Ad Blocker.
  • You can add tracking code to the header and footer or manually load the tracking snippet Asynchronous or Default (Synchronous).
  • Save analytics.js/gtag.js anywhere within the WordPress content (wp-content) directory to avoid detection by WordPress security plugins (such as WordFence) or removal by caching plugins (such as WP Super Cache).
  • Serve analytics.js/gtag.js from your CDN and anonymize IP addresses (last octet).
  • Endlessly extensible for developers by using the integrated filters and available mini plugins.

CAOS offers out-of-the-box Cookieless Analytics. It is a powerful feature that provides another layer of protection for your visitor’s privacy.

To top it all off, by enabling Cookieless Analytics, you can track Ad Blockers by session (as opposed to pageviews in CAOS.) Besides that, you’ll find that Cloaked Affiliate Link Tracking is effortless and straightforward to configure.

You may also like to read:

Google Analytics, Pixels, and Product Feed Manager for WooCommerce

All-in-one Google Analytics - Best Google Analytics Plugins for WordPress
All-in-one Google Analytics – Best Google Analytics Plugins for WordPress

You got it right, as the name speaks for itself; All-in-one Google Analytics, Pixels, and Product Feed Manager for WooCommerce is one of the best Google Analytics WordPress plugins for an eCommerce website. The plugin is easy to use and provides a new way to know and analyze your visitor behavior.

The All-in-one Google Analytics, Pixels, and Product Feed Manager for WooCommerce can easily track your visitors’ journey on your eCommerce store. It includes starting from landing on the home page to product views and from the cart page to the checkout page or the thank you page. The plugin can do it all, and you won’t require hiring any developer or analytic specialist to provide you with the analytical report.

This plugin comes in two versions, one is free, which you can directly download from WordPress.org, and another is the premium version that gives you a whole lot of their premium features along with 1 hour of custom development.

Features of Google Analytics, Pixels, and Product Feed Manager for WooCommerce:

Conversios is an enhanced e-commerce google analytics plugin for WooCommerce. It will help you to integrate Google Analytics 4 and Universal Analytics with just a click. You can track the audience behavior flow and checkout behavior flows with the help of this e-commerce plugin.

  • Quick and easy 5 minutes installation from the WordPress interface
  • It will enable 4 Enhanced Ecommerce reports in Google Analytics:
    • Shopping Behaviour Report
    • Checkout Behaviour Report
    • Product Performance Report
    • Sales Performance Report
  • This plugin supports guest checkout functionality and allows audience, acquisition & behavior reports in Google Analytics.
  • It captures product Impressions, add to cart, and product clicks events on the category page.
  • Facebook pixel tracking for remarketing on Facebook and Google ads conversion tracking.
  • Twenty custom dimensions and metrics include the user id and client id tracking for cross-device user tracking.
  • Opt-in/ consent compatibility with WP GDPR compliance, borlabs cookies, etc., and compatibility with other widely used plugins.

You can easily install pixels like Meta Pixel, TikTok Pixel, Twitter Pixel, Pinterest Pixel, Google Ads Pixel, Snapchat Pixel, and many more on woo-commerce business websites with a click. Track custom events like add to cart, checkout page, etc., with google tag manager implementation.

FAQs About Best Google Analytics Plugins for WordPress:

What is Google Analytics 4?

Google Analytics 4 is an entirely new avatar of Google Analytics that uses an event-driven data model designed to capture data from your website and mobile applications. The reports generated in Google Analytics 4 are based on the new data model.

How to enable Google Analytics 4?

To allow Google Analytics 4 Tracking:
1. Follow this guide to create a GA 4 account.
2. You’ll get a tracking (measurement) ID during account creation.
3. Add your new tracking ID with code to the wp_head section of your website.
Save changes and done. Wait 24-48 hours before viewing the collected data in your GA account.

Is the tracking code not displayed in the source code?

If you check the source code of your pages and don’t see the GA tracking code, check the following:
1. Check that your theme includes the hooks, wp_head and wp_footer.
2. If you use a caching plugin, try clearing the cache.
If the GA tracking code still is not displayed, most likely, there is interference from another plugin or theme. In this case, troubleshooting essential WordPress is the best way to resolve the issue.

Conclusion on Best Google Analytics Plugins for WordPress

According to our research and experience, these are our top Google Analytics WordPress plugins. So, now after reading our entire list of best Google Analytics WordPress plugins, we are sure you can be the best judge to choose the right ones that fit best to achieve your business goal.

If we have missed any Google Analytics plugins that you think are worth mentioning in this article, please feel free to suggest us.

We will be happy to hear your thoughts

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